Avoiding instant gratification is one of the most important rules of personal finance, and waiting 30 days to decide on a purchase is an excellent way to implement that rule. Quite often, after a month has passed, you’ll find that the urge to buy has passed as well, and you’ll have saved yourself some money […]
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Own Your “Wow” Marketing gurus often refer to it as “differentiation.” Academics who fancy themselves as marketers – they’re the ones who write marketing textbooks – prefer to call it a USP, your Unique Selling Proposition. What they’re both taking about is more correctly described as the “Wow!” factor. Whatever it is that separates your Stuff – […]
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When homeowners receive their energy bill each month or so, they’re likely scratching their head and wondering why so much power is being consumed in their home. The following is a list of the top energy-consuming appliances possibly in your home: Refrigerator/Freezers – This appliance runs all day, every single day, making them the largest energy […]
Read MoreNo matter where you live, you’ll find plenty of retailers who are willing to reward you for shopping at their store. Here’s the basic game plan for maximizing these programs: create a Gmail or Yahoo address just for these mailings, collect every card you can, and then check that account for extra coupons whenever you’re […]
Read MoreAvoiding instant gratification is one of the most important rules of personal finance, and waiting 30 days to decide on a purchase is an excellent way to implement that rule. Quite often, after a month has passed, you’ll find that the urge to buy has passed as well, and you’ll have saved yourself some money […]
Read MoreIf you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. This may be content you have in some form on your website already, but having it in […]
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Network with friends who then network with their friends. There’s power in numbers. Don’t spam of course, but utilize your network to get the word out to your people who know people who know people. Someone ultimately knows someone that can help you out…and believe it or not…will want to. When networking, do NOT focus […]
Read MoreOffer employee incentives to various big businesses, or to smaller businesses in your hometown. For example, offer Southwest Airline employees 20% off their bill. Call their HQs and ask how you can offer discounts to their employees. It’s usually called ‘Employee Perks Program’ or something similar. All you need to do is tell them what […]
Read MoreOffer employee incentives to various big businesses, or to smaller businesses in your hometown. For example, offer Southwest Airline employees 20% off their bill. Call their HQs and ask how you can offer discounts to their employees. It’s usually called ‘Employee Perks Program’ or something similar. All you need to do is tell them what […]
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To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts. Customers come to expect rewards when they are members of a program. Surprises always work to instill loyalty and retention. Don’t make the mistake of thinking that promotional items are only for conferences and tradeshows. When given […]
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